EMi - Your Manicure. Your Style

With over a decade of experience in the industry, EMI has become a trusted partner for nail professionals worldwide. We are proud to offer a wide range of high-quality products, including gel and nail polishes, gels, and accessories, that have been tested and approved by professionals in the field. We go beyond just products, aiming to offer outstanding customer service, education, and support for our clients business success.

Whether you are a salon owner, nail technician, or distributor, we have the resources and expertise to help you secceed.

We invite you to explore our brand history, manufacturing principles, and collaboration options to learn more about our commitment to quality and innovation Join the EMI community today and take your nail art to the next level.

EMI is a brand born out of passion and dedication for the beauty industry.

Behind every successful brand, there are visionary individuals who work tirelessly to turn their dreams into reality. Our brand is no exception. In this section, we will introduce you to the co-founders who had the courage and determination to turn their passion for nail art into a thriving g business.

EKATERINA MIROSHNICHENKO

The founder and creative director of EMI. With a background in nail artistry, she has created and patented various nail design techniques and products. Ekaterina is also a renowned speaker and educator in the nail industry

VERA MIROSHNICHENKO

The co-founder and general manager of EMI. With her expertise in business development and management, she has played a pivotal role in transforming the brand into a thriving success.

MAXIM KORNETSKIY

The co-founder of EMI is responsible for overseeing global development and strategic management. With expertise in finance and economics, his valuable experience is key in guiding the brand's growth and expansion.

We are pleased to introduce you to the rich history of our brand, which spans over a decade of dedication and passion for the beauty industry.

2003

THE FIRST NAIL ACADEMY Ekaterina Miroshnichenko opened her own school for nail artists and developed a unique method for nail art.

2008

INNOVATIVE TECHNOLOGY Technology Golden Casting marked a significant advancement in nail art.

2010

RESOUNDING BREAKTHROUGH Ekaterina won the first place at the world championship. This recognition has opened up many opportunities.

2011

BRAND PRESENTATION AND INNOVATIVE PRODUCT SHOWCASE Ekaterina and the team introduced Gel Paints, an innovative product to fill a gap in the market, at an expo where the brand was represented for the first time.

2012

RECOGNITION IN EUROPE EMI opened its international office in the Czech Republic.

2013

RECOGNITION IN ASIA EMI opened its first representative office in Asia, in South Korea INNOVATION IN NAIL DESIGN The brand introduces a groundbreaking nail design product that quickly conquers the market-Empasta

2015

GEL AND GEL POLISH SYSTEM The brand designed its own three-phase gel polish system E.MiLac instantly won the hearts of consumers, along with a line of nail modeling products optimized specifically for beauty salons.

2016

OWN NAIL POLISH SYSTEM The launch of Ultra Strong Nail Polish Gel Effect with a unique long-lasting shine system marked the company's first foray into lamp-free products.

2017

VOLUMINOUS NAIL DESIGN Gemty Gel, an innovative decorative gel without any residual stickiness, was introduced for nail design.

2018

NOVELTY IN NAIL RECOVERY Nail Polymer Booster, a game-changing product was expertly formulated with advanced ingredients that help restore damaged nails and promote healthy growth

2019

TIME-SAVING INNOVATION Twinny's launch wowed the industry. It combines stunning color with a unique gel sculpture formula that saves up to 40 min of manicure procedure.

2020

REBRANDING The company's rebranding effort, which included logo renewal, repositioning, and a new promotion strategy marked a new stage in its development.

2021

SUSTAINABLE PACKAGING AND PRODUCTION SAFETY The company obtains certificates and repacks using recycled materials to follow trends and protect nature.

2022

EMI ENTERED RETAIL SALES With its Salon Effect line, the company successfully entered major European platforms, gaining instant recognition and positive feedback.

2023

THE NEW BRAND WAS BORN The subsidiary brand ME was created.

Today, EMI is a global brand with a presence in more than 30 countries.

Our passion for beauty, dedication to quality products, and commitment to innovation are the driving forces behind our continued success.

GLOBAL REACH

over 110 representative offices worldwide, over 40,000 beauty salons around the world

QUALITY PRODUCTS

only the best raw materials from top suppliers in Europe, South Korea, and the USA

COMPLETE BUSINESS SOLUTIONS

comprehensive business solutions for beauty studios, helping them to maximize their potential and succeed in the competitive beauty industry.

CREATIVE AND INNOVATIVE CULTURE

culture of creativity and innovation within our company allows us to constantly develop new and exciting products

FASHION WEEK PRESENCE

participation in Fashion Weeks in London, Seoul, and Paris, showcasing our latest nail designs and trends

CELEBRITY TRAINING

special training programs for nail technicians from EMI, including training for nail services for celebrities who demand the best in nail care

OUR MISSION

provides nail professionals with modern and proven manicures and pedicure tools they need to create unique styles for their clients.

OUR ASPIRATIONS

include expanding our global reach, innovating new products, investing in sustainability, strengthening partnerships, and supporting our community.

We are highly mindful of our manufacturing processes.

We believe that using the highest-quality raw materials and following strict manufacturing principles are essential to creating the best possible nail care products.